In collaboration with the upcoming Dr. Seuss film The Lorax, Mazda has put together an ad for the CX-5. This clever co-branding with a children's themed film is likely to strike families as a big selling point, as will the movie. The new ad shows the CX-5 friving through "Truffula Valley" ad is "Truffula Tree Certified," and there is a lot of focus on the new Skyactiv Technology. What do you think of the commercial?
Aston Martin has the chap Bond, Acura has its Avengers and now Mazda has its own movie vehicle, Dr. Seuss' The Lorax. The computer-generated film from Universal will feature a "Seuss-ified" Mazda CX-5 rolling through a forest of lollipop-like truffula trees.
It's a slightly strange movie for a car company to call its own, since the original book was a enviromentalist tale and the Lorax – who spoke for the truffula trees against the industrial ambitions of the Once-ler – complained even more when trucks began rolling into the forest. The case is aided by the fact that Universal got rid of that storyline almost completely, and Mazda's Skyactiv credentials are what's really in play here.
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