KIA to Sponsor The Voice

Kia Motors joins Starbucks and Sprint to sponsor the hit TV show The Voice. The show finds singing talents and chooses contestants to continue on based on voice alone. The show is run by Christina Aguilera, Cee Lo Green, Adam Levine, and Blake Shelton as celebrity judges. Each celebrity judge creates a team of contestants for an all-out team competition.

Take a look at Carson Daly's explanation of the show and what it is all about:

As for Kia, the company's 2012 Sorento CUV will be used during Battle Rounds, and the contestants will be seen driving Sorentos. Oh, and season one's Dia Frampton will be featured driving a Sorento in series of webisodes. 

Starbucks will be supporting online content for The Voice, which will "feature the contestants focusing on ways to serve local communities." And the coffee company will (of course) be the beverage of choice for coaches and contestants.

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