The KIA Hamsters that commercial viewers everywhere loved, particularly with the release of the Soul are making a comeback it could only be coincidence that this announcement comes shortly after the announcement of a new Soul unveiling for next year... but it's probably meant to be.
EGMCartech wrote:
Fans of Kia’s team of hip hamsters will be happy to learn that they’ll be returning in their fourth iteration as Kia seeks to keep their campaign going with their Soul. This comes after the announcement that Kia will be unveiling a new Soul next year.
According to AutomotiveNews, Reuters spoke with Kia’s executive vice-president of marketing and communications, Michael Sprague, who was noted for touting the success of the Soul and its associated marketing campaign.
Read more: http://www.egmcartech.com/2012/08/02/report-kias-hip-hamsters-return-with-the-new-kia-soul-debuting-next-year/
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