Kia Partners With Wounded Warrior Project

Kia has teamed up with  the Wounded Warriors Project to help a U.S. vet out by giving him a new 2012 Kia Soul hatchback. The Wounded Warriors Project is an organization dedicated to raising awareness of wounded war veterans in the United States. The Soul given to Corporal Melendez was specifically modified to allow him to continue with his daily activities.

At the 2012 New York International Auto Show opening ceremony this weekend, Kia Motors America (KMA) joined forces with the Wounded Warrior Project, a national organization dedicated to providing help and raising public awareness for injured service members, to donate a 2012 Kia Soul hatchback to disabled veteran and United States Army Corporal Christopher Melendez. Melendez was injured in the line of duty while on routine patrol in Iraq by a "six pack shape charge" IED, resulting in severe leg and arm injuries. Working with the organizers of the New York International Auto Show, the Soul was modified to meet Melendez's specific day-to-day needs. This donation comes directly on the heels of Kia's donation to Camp Pendleton Armed Services YMCA's Operation Hero program in coordination with brand ambassador and professional women's golfer Michelle Wie. 

"Kia Motors understands that it is not only important to show our commitment to the U.S. market through investment and job creation, but also to support the service men and women in our country's armed forces," said Michael Sprague, vice president, marketing & communications, KMA. "The Wounded Warrior Project provides invaluable services to the men and women who have been injured in the line of duty, and it is an honor to donate one of our most popular vehicles to Corporal Melendez as a way to show our appreciation and support for those who have sacrificed so much."

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